The launch of a new social networking site from search giant Google.
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I must admit that Google+ has all the prerequisites to beat the competition in a difficult social networks market, and it’s really curious that creators avoid comparisons with its new social network, modestly calling it the «project that makes sharing on the web feel like sharing in real life».
Excellent paradigm of formation microgroups by interest, «Circles» is a great advantage compared to our good old Facebook, where all your "personal" informationis spread before the eyes. You have a possibility to filter all the information and your co-workers will never see the personal records and photos, that gives an opportunity for more open online life. It will be observedthat the Google technology «Sparks» (info search of interests) needs to be expanded. A deep integration into the service Gmail, in an attempt to revive the faded «Dead tape» Buzz and combine it with the incomprehensible online service Wave, adding here Picasa photo hosting and blog service Blogger. By the way, rumor has thatin the future Google wants to deny the autonomy of these services and rename them as Google Photo and Google Blogs, making them an integral part of Google+.
Well, the most important trump card is a simple, convenient, based on the video service Google Talk, chat Hangout. Unlike Skype here is a free shared video as well as the possibility of co-viewing videos on YouTube. However, the nature of a further development of a new social miracle is very ambivalent. DoesGoogle+ tolerate failurealong with a network Ping from Apple, which despite its deep integration with iTunes, has not been able to pull out of Facebook even the most loyal Apple fans?
It would seem, Google+ can and should be a «place of dislocation» for communication. Moreover, a user interface is well-edited in terms of usability. The main screen of Google+ is a tape «Stream» - much more convenient than, for example "bulletin board" on Facebook. Apparently, Google was not enough to be the first system to search, and Apple –to create unsurpassed devices.
It is no accident, that Mark Zuckerberg (which, appositely, has the largest number of friendson Google+), recently announced a video call service on Facebook based on Skype-technology. Despite the lack of group video chat, this is still a powerful argument in response to Google+ innovations. It is not difficult to remark behind all of these interests of Microsoft, the current owner of Skype and 1.6% stake of Facebook. It is difficult to say what it will happen in the future: death of Facebook or another social failure of Google. According to some projections, the integration of video chat into Facebook and the formation of interest communities like Circles in Google+, Facebook will only secure its positions of the world's largest social network. Google account users will support Google+, but most users are conservative and don’t want to move from their “homes” in fear of losing contacts. Therefore the button “Like” will be more popular than “+”. But me personally, I gladly moved there.
One of the founders of Netscape, Marc Andreessen says, “The game plan is to do everything. Google is Andy Kaufman”— the late, enigmatic comedian. “The whole thing with Andy Kaufman was you could never tell when he was joking. Google comes out with a straight face and says, ‘We’re just going to be a search engine. We’re not going to be doing any of this other stuff.’ But I am quite sure they’re joking.”